What is more important building backlinks or good content?

[MattHogan]

Can anyone explain me what is important backlinks or content?

 

[andreausa]

The purpose of posting content is to drive traffic and building quality backlinks from a good website.

 

[HannahCollins]

In present days, Google updates say that Content is King. Content is more important than backlinks. So, your website should have powerful content rather than backlinks.

 

[AdrianG001]

Backlinks are important and do help you rank. But content works across all channels from PPC to SEO, media coverage, and referral traffic. Good content can also lead to backlinks.